What is The Halal Product Certification?

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Halal product certification is the prerequisite for entering the global Halal market. A halal certificate is a document issued by an Islamic organization certifying that the products listed on it meet Islamic dietary guidelines, as defined by that certifying agency. There were 3 types of Halal certificates:

  1. Registration of a site certificate: This type of certificate signifies that a plant, production facility, food establishment, slaughterhouse, abattoir, or any establishment handling food has been inspected and approved to produce, distribute, or market halal food. This does not mean that all food products made or handled at such a facility are halal certified. A site certificate should not be used as a Halal product certificate.
  2. Halal certificate for a specific product with specific duration: This type of certificate signifies that the listed product or products meet the halal guidelines formulated by the certifying organization. Such a certificate may be issued for a certain time period or for a specified quantity of the product destined for a particular distributor or importer. If the certificate is for a specific quantity, it may be called a batch certificate or a shipment certificate. Meat and poultry products, for which each batch or consignment has to be certified, generally receive a batch certificate.
  3. Yearly certification: This may be automatically renewed contingent on passing the annual inspection, through halal compliance and payment of the certification fee.

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Understanding Halal beauty products

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Layla Mandi is the Canadian convert to Islam who uncovered the use of swine by-product in mainstream personal care and cosmetics products. She established a global platform that brought awareness to this little known practice. Unable to find readily available products for Muslim women, Layla created a halal-certified brand, OnePure intending to fill the void in the global market. Layla Mandi served to redefine standards of beauty products for Muslim women and worked for the advancement of a global halal personal care and cosmetics industry.

The Halal Beauty Industry

  • Halal is any action or object that is permissible to use or engage in, according to Islamic law
  • Muslims are Forbidden to have any contact with pork products.
  • Until recently ,Halal was only associated with food.
  • With rising awareness and transparency ,the focus is moving towards making more offerings Halal ,including financial and basuty products.
  • Using the beauty products currently available on the market means consumers are potentially contaminating themselves with Haram ingredients in these products.
  • No fully Shariah compliant Halal Beauty Company in the market
  • No worldwide consensus or single standard on recognition of single certification as Halal.
  • No proper information or transparency in terms of production facilities and ingredients sourcing
Partial list of Potentially Questionable Ingredients:

Oleic Acid is found in Moisturizers, and cosmetics
Lauric Acid is found in cleansers, Exfoliants, and Moisturizers
Allantoin is found in Moisturizers, Tonrs and after shave
Collagen is found in Moisturizers, Exfoliants, cosmetics
Keratin is found in Moisturizers

Palmitic Acid is found in Moisturizers, Masques and cosmetics
Gelatin is foung in Moisturizers, cosmetics
Stearic Acid/Stearyl Alcohol is found in Moisturizers, cleansers, Exfoliator, Toners, Masque, and after shave
Glycerin/glycerol is found in Moisturizers, cleansers after shave
Sodium Lauryl Sulfate is found in Moisturizers, Masques, cleansers, and cosmetics


Halal beauty products
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A few points to understand

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Islam guides about 2 billion people around the world and in United States there are growing numbers of people who are following the teachings of Islam. Understanding Islam and its followers will be a critical piece of strategy that no organization can ignore. This is my attempt at making it a bit more clear for people and organizations that want to grow or do business for/with Muslim community in the United States.

Regional focus –GCC
  • Represent the largest concentration of affluent Muslims in the world
  • Retail sales have shown resilience even in the recent financial crisis
  • Explosive growth in economy expected in Qatar, Saudi Arabia and Abu Dhabi
  • Total market size of AFD 7.7 Billion in 2001, for all beauty products
  • Average growth rate of 19% for the skin care industry in the region
  • Fastest population growth rate in the world at 6%
  • Young and vibrant population with almost 60% of the population below 25 years
  • good long term prospects by cultivating the young customers right now as spending increases with age

How different are Muslims? What can you do to make Muslims feel more welcomed and satisfied in doing business with you? These are the questions I will try and answer with my blogs.

Muslims are follower of the Islam; they believe that;

there is only one God and Muhammad (peace be upon him) is his messanger.

Muslims are guide in their daily life by the set of laws listed in the Holy Quran. This blog is too small to cover all of these laws. At a very high level; you could say that Allah has listed as law the commonsense and best practice of any society, along with a wealth of information from astrology, medicine, Biology, physiology and much much more.

To understand the commercial habits of Muslims you have to understand that Muslims have prohibition to do certain things. The things that are prohibited are referred as “haraam”. For example, some foods ingredients that are considered haraam are:

Meat from swine: Any product that has directly or indirectly been extracted from pig/swine is forbidden.

Alcohol
: Intoxicating beverages or items are forbidden from consumption.

BONE PHOSPHATE – E542:
An anti-caking agent made from the degreased steam-extract from animal bones.

COCHINEAL/CARMINE – E120, E122
: A red dyestuff consisting of dried bodies of female cochineal insects. Note: E124 Ponceau 4R is acceptable although it is sometimes known as Cochineal Red A.

GELATINE: Gelatine is an odorless, tasteless, protein substance like glue or jelly, obtained by boiling the bones, hoofs, and other waste parts of animals. Vegetarian alternatives such as Agar Agar and Gelozone exist.

GLYCERINE – E422: May be produced from animal fats, synthesized from propylene or from fermentation of sugars.

L-CYSTEINE: A flavor and improving agent manufactured from animal hair and chicken feathers.

MAGNESIUM STEARATE: May be made from animal fat. Often found in medicines.

RENNET (ANIMAL): An enzyme taken from the stomach of a newly killed calf used in the cheese making process. Vegetarian cheese is produced using microbial or fungal enzymes, or chymosin.

VANILLA EXTRACT: Vanilla is a plant product. It is extracted with alcohol as the solvent of choice, from the vanilla bean and is normally kept in a solution containing alcohol. If you examine at a bottle of vanilla extract, you will find it lists alcohol as an ingredient, along with the percentage of alcohol.

WHEY: During cheese making, a coagulum is formed by clotting milk with rennet. When the coagulum is cut, a watery liquid known as whey is released and drained off leaving the curd to be salted and further processed into cheese. Whey contains water, fat, protein, lactose, minerals and lactic acid. Cream, butter, cheese, drinks, syrups and powder are some of the products made from whey.

SHELLAC E904: a resin from the lac insect

EMULSIFIERS (E470 to E483): haraam if obtained from pork or non-halal sources.

There are some sections of Muslims who may have more food products (some seafood) that they would want to add to this list but I will not cover them in this post.
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Can Muslims be your niche?

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HALAL SEARCHES ON THE WEB

By having a niche, you can also build your own brand identity. Maybe you are a good speaker, organizer, or leader. Maybe you have a talent that you are unaware of or waiting to unleash.
That is why it is important to attach or associate yourself with a platform of your choice. Your niche. You can be “out there” meeting people at events or engaging them online through your blog. Look to the power of platforms to advance your ideas, objectives and causes. The world is always in need of good ideas, perspectives, thoughts and insights. Why not share yours? Please be advised to effectively research the niche you are interested in and make sure it aligns with your passions. The last thing you want is to be labeled with something that elicits a negative reaction.

So with that mind, get out there, follow your passions, find the niche of your choice, engage others around you online or off, and make this world a better place for all of us.

And you know around 25 years ago you started to have the set-up of Hispanic advertising agencies in the US. They still exist. They have multiplied. Which says to me that this community will go the same route, will follow the same direction, and will become increasingly central to American marketing and advertising.So the starting point for understanding the Islamic consumer must be an understanding of the role that compliance plays in people’s lives as a set of practices that are lived in concert with religion.

Global expenditure of Muslim consumers on food and lifestyle sectors is expected to reach US$2.47tn by 2018

ISLAMIC BANKING AND FINANCE
Highlights
Source: Standard and Poors

  • Incorporates Sharia Principles in the functioning of the bonds
  • Significant growth post 2004
  • Booming industry currently valued at $1 Trillion
  • Accounts for just 1% in value of the total Financial Services market but has generated interest from all major banks.
  • Recently, the pope has endorsed the principles of Islamic Banking and Finance and the Vatican paper wrote that banks should look at the rules of Islamic finance to restore confidence amongst their clients at a time of global economic crisis.
  • First Islamic Stock Trading platform will commence in London, May 2010 , with the aim of providing a podium to strengthen sharia-amenable companies
  • Constant demand from Muslims who prefer their banking and finance to be Shariah compliant
  • Food Industry
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    Why brands need to pay attention to the Muslim Pound

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    Something surprising is happening on Britain’s high streets, and for clever forward thinking brands, this is an opportunity not to be missed: the rise of the Muslim consumer.

    In today’s straitened economic climate, Muslim consumers offer a segment that is younger than average, has a larger than average household size, above average fertility rates and unique under-served consumer needs. They are optimistic, proud to be British, and most importantly they are waiting for brands to reach out to them.

    The marketplace is slowly responding to their needs. Increasing outreach from sectors such as supermarkets during Ramadan year on year has clearly demonstrated a contribution to the bottom line. But these are baby steps towards winning over a segment crying out to be served.

    Who is the Muslim consumer?

    In Ogilvy Noor’s global research, we found that over 90% of Muslims say that their faith affects their consumption.This holds true whether in majority or minority Muslim populations. Our findings are not a judgement about religiosity but rather the simple matter of consumption.

    In an economic model where products and communications are increasingly sophisticated in targeting consumer needs, Muslims are rightly expectant that their own consumer needs should be met on the high street and online, and that brands will address their consumption requirements.

    For brands this can mean anything from a simple acknowledgement that Muslim consumers exist, through to tailored communications, special brands and even innovative products.

    Our advice to businesses when developing offerings for Muslim consumers is to find the approach that is right for your brand, and will make sense to the Muslim consumers. For this, businesses need to avoid stereotypical assumptions about Muslim consumers and access the right expertise.

    Early Days in British Muslim Consumer Engagement

    Acknowledgement of the Muslim consumer is growing within the UK. A stroll into some well known supermarket names during the month of Ramadan is an experience that Muslim consumers describe with delight. They love the Ramadan signage and the special offers, but what creates brand loyalty is the very fact that they are recognised by the business as valued consumers. But this novelty will soon wear off and brands must up the ante in branding, innovation, communications and engagement.

    Despite being receptive to brand engagement, Muslim consumers rightly complain that brands seek to pass off poor quality products in a bid to win their business. Or that innovation is poorly implemented. Or that communications and customer service are clunky and insensitive.

    Worse are assumptions that all British Muslims are Asians, and the only products they want are chicken tikka pizzas and prayer mats. These assumptions couldn’t be more wrong. And the opportunity to understand and respond couldn’t be more wide open.

    More than Just Meat

    Talk of Muslim consumers naturally throws up the word ‘halal’, which simply means ‘permitted’. And in common parlance, halal is used to refer to meat and food products. But Muslim shoppers are interested in more than just food. From the high street to online, and from the smallest to the most global of brands, there is an opportunity to tailor an offering for a young, brand conscious, well-connected and increasingly affluent consumer segment.

    HALAL SEARCHES ON THE WEB



    Globally, the Islamic finance market is estimated at $2.1 trillion. The Muslim travel market is valued at $126 billion.The Muslim fashion market is worth $96 billion. And the burgeoning personal care and cosmetics market is estimated at $13 billion, although experts agree this is very low. Yet across all these sectors, products and communications aimed at British Muslim consumer sare only slowly being developed. For any brands that want to gain first mover advantage and win over Muslim consumers, the time is now.

    Brand Courage and Credibility

    The wider political and social backdrop regarding Muslims can make brands understandably nervous to reach out openly. But Muslim consumers are welcoming of even the smallest of overtures, understanding that businesses feel they are taking a risk. The rewards are for the taking as Muslim consumers are supportive of even the smallest of efforts and will be a brand’s best ally through word of mouth. Being tech savvy and well-connected digitally and via the concept of ummah means that support spreads quickly. And where brands do reach out to Muslim consumers, their courage will be rewarded. The response is loyalty, pride and collective endorsement. Friends in a time of need are not forgotten

    Alongside commitment, credibility is important. Whilst being acknowledged by brands can be enjoyable for Muslim consumers, it is important that engagement is genuine. Being ‘fake’, or coming across as insincere are death knells for brands in this space. And despite best intentions, brands should ensure that they work with experts who can build strong credibility based on genuine insight and understanding.

    An Opportunity for the Taking

    What brands need to do now is deepen their insights into the spending power, tastes and brand values that appeal to British Muslim consumers. Britain has one of the most sophisticated well-connected and untapped Muslim consumer populations in the world. It’s time for brands to pay attention.

    THE HALAL FOOD INDUSTRY

  • Education and awareness about halal certification
  • Accessibility to Halal Food and Halal Restaurants
  • Communication of availability of Halal food
  • Hurdles have been overcome Billion
  • Booming industry currently valued at $661.25 Billion
  • Multinational corporations like Nestle took notice ,invested and voluntarily requested for Halal Certification for 80% of their food production facilities.
  • KFC has introduced 80 Halal outlets in the uk based on feedback from consumers indicating that there is significant demand.
  • Double digit growth year on year at least since 2007
  • Constantly rising demand from Muslim globally.
  • Food Industry
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