- Islamic Marketing
- Muslim Consumers
- Islamic Markets
- Commercialising Islam
- Islamic Marketing Ideals
- Islamic Marketing Mix
- Islamic Business Ethics
- Marketing Islamic Financial Products
- Halal Market
- Islamic Hospitality
- Islamic Branding
- Islamic products’ global image positioning
- Advertisements and promotions to Muslims
- Islamic pricing practices
- Islamic franchising practices
- Islamic market segmentation
- The Muslim consumption pattern
- Islamic e-market
- Islamic Fashion and Clothing Industry
- Islamic Pharmaceuticals, Cosmetics & Toiletry
- Islamic Law and Marketing Practices
- Selling to Islamic Markets
- Buying from Islamic Markets
Basic Statistics
Regional focus –GCC
- Represent the largest concentration of affluent Muslims in the world
- Retail sales have shown resilience even in the recent financial crisis
- Explosive growth in economy expected in Qatar, Saudi Arabia and Abu Dhabi
- Total market size of AFD 7.7 Billion in 2001, for all beauty products
- Average growth rate of 19% for the skin care industry in the region
- Fastest population growth rate in the world at 6%
- Young and vibrant population with almost 60% of the population below 25 years
- good long term prospects by cultivating the young customers right now as spending increases with age
- 7 million in the U.S.; 1 million in Canada.
- Larger than Norway, Finland, Denmark, Switzerland & Sweden.
- Annual growth rate of 6% versus 0.9% for total U.S.2
- Interaction between Indigenous and Immigrant Muslims is limited.
- Same size community as Hispanics 25 years ago.
- 67% of adult American Muslims are under 40 years old
- 67% of the adult American population is over 40 years old3
- American Muslims are younger and future of America:
- 67% of American Muslims have a Bachelor’s degree or higher
- 44% of Americans have a Bachelor’s degree or higher3
- The Variance for Advanced Degrees is even greater.
- One in ten American Muslim HH has a physician / medical doctor
- U.S. Average income is $42,158 per year (U.S. Census 2000)
- 66% of American Muslim HH’s earn over $50,000 / year
- 26% of American Muslim HH’s earn over $100,000 / year
- Annual Household Income range for American Muslims:
- A sizable market with 8 million people
- 2.3 million households in North America
- Growing at 6% annual growth rate.
- Will double to 16 million by 2014.
- Bigger than Norway, Finland, Denmark or Sweden.
- Growth Factors: birth rates, conversions & immigration.
- A younger, well-educated and affluent target market.
- 25% larger family size than U.S. average.
- Survey design and analysis by Cornell University
- Research sponsored by BridgesTV
- Survey sent to 5,000 random recipients
- Industry average: 3% to 5% response rate
- Cornell University study: 15% response rate
- Is high response rate proxy for high demand for TV
- The study has heavier Immigrant Muslim bias.
Survey conducted in April 2002
