Scope of Consulting Opportunities

  • Islamic Marketing
  • Muslim Consumers
  • Islamic Markets
  • Commercialising Islam
  • Islamic Marketing Ideals
  • Islamic Marketing Mix
  • Islamic Business Ethics
  • Marketing Islamic Financial Products
  • Halal Market
  • Islamic Hospitality
  • Islamic Branding
  • Islamic products’ global image positioning
  • Advertisements and promotions to Muslims
  • Islamic pricing practices
  • Islamic franchising practices
  • Islamic market segmentation
  • The Muslim consumption pattern
  • Islamic e-market
  • Islamic Fashion and Clothing Industry
  • Islamic Pharmaceuticals, Cosmetics & Toiletry
  • Islamic Law and Marketing Practices
  • Selling to Islamic Markets
  • Buying from Islamic Markets

Basic Statistics

Regional focus –GCC
  • Represent the largest concentration of affluent Muslims in the world
  • Retail sales have shown resilience even in the recent financial crisis
  • Explosive growth in economy expected in Qatar, Saudi Arabia and Abu Dhabi
  • Total market size of AFD 7.7 Billion in 2001, for all beauty products
  • Average growth rate of 19% for the skin care industry in the region
  • Fastest population growth rate in the world at 6%
  • Young and vibrant population with almost 60% of the population below 25 years
  • good long term prospects by cultivating the young customers right now as spending increases with age

  • 7 million in the U.S.; 1 million in Canada.
  • Larger than Norway, Finland, Denmark, Switzerland & Sweden.
  • Annual growth rate of 6% versus 0.9% for total U.S.2
  • Interaction between Indigenous and Immigrant Muslims is limited.
  • Same size community as Hispanics 25 years ago.
  • 67% of adult American Muslims are under 40 years old
  • 67% of the adult American population is over 40 years old3
  • American Muslims are younger and future of America:
  • 67% of American Muslims have a Bachelor’s degree or higher
  • 44% of Americans have a Bachelor’s degree or higher3
  • The Variance for Advanced Degrees is even greater.
  • One in ten American Muslim HH has a physician / medical doctor
  • U.S. Average income is $42,158 per year (U.S. Census 2000)
  • 66% of American Muslim HH’s earn over $50,000 / year
  • 26% of American Muslim HH’s earn over $100,000 / year
  • Annual Household Income range for American Muslims:
  • A sizable market with 8 million people
  • 2.3 million households in North America
  • Growing at 6% annual growth rate.
  • Will double to 16 million by 2014.
  • Bigger than Norway, Finland, Denmark or Sweden.
  • Growth Factors: birth rates, conversions & immigration.
  • A younger, well-educated and affluent target market.
  • 25% larger family size than U.S. average.
  • Survey design and analysis by Cornell University
  • Research sponsored by BridgesTV
  • Survey sent to 5,000 random recipients
  • Industry average: 3% to 5% response rate
  • Cornell University study: 15% response rate
  • Is high response rate proxy for high demand for TV
  • The study has heavier Immigrant Muslim bias.

Survey conducted in April 2002



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