USA Compare Kosher and Halal

For instance there is an analogy in the United States of the kosher market – $12 billion dollars back in 2008, 13% of the American population purchases kosher foods even though Jews only account for 2% of the American population. And that market is growing like a topsy and is becoming quietly mainstream. There is a parallel here with halal. The Jewish population at 6 million is smaller than the Muslim population. But it is interesting to reflect some 6% of purchases of kosher food in America are Muslim. Probably an understatement; it may be higher. So I think there is a role for branding in the States that is very specific. Brands must inform, educate, reassure the Muslim consumer.

THE HALAL FOOD INDUSTRY

Education and awareness about halal certification

Accessibility to Halal Food and Halal Restaurants

Communication of availability of Halal food

Hurdles have been overcome Billion

Booming industry currently valued at $661.25 Billion

Multinational corporations like Nestle took notice ,invested and voluntarily requested for Halal Certification for 80% of their food production facilities.

KFC has introduced 80 Halal outlets in the uk based on feedback from consumers indicating that there is significant demand.

Double digit growth year on year at least since 2007

Constantly rising demand from Muslim globally.

Food Industry